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How to Launch Your Own Private Label Charcoal Brand

A step-by-step guide to private label charcoal: choosing the product, designing packaging, pack weights, mandatory label information, minimum orders and pricing.

By the team at Al-Ahd Charcoal • • 1 min read

How to Launch Your Own Private Label Charcoal Brand

Many wholesalers and distributors sell charcoal under their own brand without owning a factory. That is private label: the manufacturer produces and packs, you own the brand and the market.

1. Choose product and market

Decide what your customers want: shisha charcoal in a specific size, or retail packs of BBQ charcoal. Understand competitor pricing and your edge.

2. Test samples

Request and test samples carefully — your name will be on the box.

3. Design the packaging

  • Brand name and logo.
  • Product type and net weight.
  • Usage and safety instructions.
  • Country of origin and importer details as required by your local law.

4. Weights and packing

Small packs for shops, larger ones for cafés and restaurants. Outer cartons must survive shipping and stacking.

5. Minimums and cost

Custom printing usually has minimum quantities. Discuss how many designs and weights can go in one shipment.

6. Timeline

Allow time for packaging design and printing in addition to production and shipping.

Al-Ahd Charcoal offers private label packing. Discuss your project with us.

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